The best chance of selling yourself is by doing something unexpected. Catch people off guard and you will break the ice. The other trick is remembering that everyone loves free stuff, so any time you can balance a sales request with freebies, you’ve got your potential client’s attention. With that in mind, I have begun a campaign within my county to solicit elementary schools for visits. I have already completed free school visits at three of the 55 public elementary schools, and feel that I have enough material and a solid presentation to begin spreading out and charging a fee.
My plan of attack is to personally visit one school a week on a Monday, with a call back the following Monday. The reason I chose this route is to allow the principal time to review the package and to give the school a person to associate with the request. I could simply mail or email every school, introduce myself, and request a visit, but then how would that set me apart? The question I had to answer on behalf of the schools, which led me to this time-consuming and costly approach, is: “Why should they choose me?”
The following pictures show exactly what I have put into my school visit package. When you get to the pic breaking down my services and fees, I’ll explain how I came about the dollar amount and why.
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