I am so happy to introduce two extraordinary women and marketing superstars: Melissa Potvin and Stephanie Mazzoni. We met last fall when I asked if they would help spread the word about Clifton Chase and the Arrow of Light. And boy have they ever! In fact, they haven’t STOPPED talking about it on Twitter, Facebook, and their blog. If you are in need of help promoting your book, then check out this interview and be sure to check out their website:
ENGLE: Tell us a bit about your blog and how it came to be
POTVIN: Girliemom was born in July of 2010. It was created by Melissa Potvin a full time working mom of 3 and was born out of a desire to document her children’s special moments. Girliemom started out as a personal blog but within only a few months went ‘mainstream’ and seemed to catch the attention of many like-minded mom bloggers that shared in similar life situations. Within the first year, Girliemom expanded reach to numerous social platforms while remaining focused on generating strong content on topics: Beauty & Style, Cosmetics and Skincare, Organizing and even tackled the often debated topic of Work-Life Balance. By 2013 Girliemom became a multi author blog and most recently we have launched service offerings which allows us to help others while earning additional income.
ENGLE: Share a funny story that happened through your blog.
POTVIN: It was in Feb of 2013 that I received an email from a producer of NBC Nightly News. I actually thought it was spam at first, but called the number and sure enough it was NBC who was asking for an interview in follow up to an article we wrote about telecommuting. They called back the very next morning and asked if they could have a crew at the house in the next hour. Of course I said ‘YES!” I sure wish we could have filmed how frantic I was to straighten the house and get ready all while trying to prepare my brain to answer questions from News Reporter Rehema Ellis. You can see how that turned out here.
ENGLE: How can authors receive publicity through Girliemom?
POTVIN: Girliemom is dedicated to helping new and up-and-coming Authors with generating significant social media buzz throughout the mom blog community. For new Authors it is often challenging to be noticed in a very crowded market where others are trying to do the same exact thing. That’s where we come in…
• Girliemom has reach in the largest community of online retailers in the world – mothers.
• With Girliemom as your advocate, we will put your book and your brand in front of countless new faces
Girliemom does more than read a book and write a review. We work tirelessly to continuously promote and we do that thru our social media network which includes Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest as well as Working Mother Magazine where Girliemom blogs regularly.
ENGLE: Are there types of books that you don’t review? Types you prefer?
MAZZONI: Books I love to review: I love to review Romance books.
Some of my more recent favorite authors are Juliette Sobanet and Sylvia Day.
I love a great romance book with great characters, murder, sex and all the fun stuff in-between.
I recently started reviewing some children’s books. I enjoy it, love it really
and we have so many mom subscribers that really appreciate the book reviews.
I prefer not to read books on history and Non-fiction Books.
ENGLE: If you were trapped on a deserted island with one book, one drink,
and one album, what would it be?
MAZZONI: Hmmmmm…….what a great question. If I was trapped on a deserted island the one book
I would want to have with me would have to be Bared to You by Sylvia Day. I fell in love
with the characters.
One drink: Toasted Coconut Martini
One album: Don’t laugh…..Barry Manilow’s greatest hits.
You might ask why….His music makes me smile and puts me in a good mood.
ENGLE: What’s the best and worst part about your job?
MAZZONI: Best Part: I absolutely love working with my sister Melissa. She drives me to do more and always be better!
I love when I am able to score a great product/and or beauty product to check out direct from a company or a marketing firm or just how I go after things that I feel would be great for the blog. I don’t give up too easily.
Worst part: Not sure I have a worst part!
POTVIN: The best part of Girliemom is helping others. We are also working mothers with jobs outside the website and understand how precious time is when juggling work, family, and home. We offer resume services as well as social media start up for new businesses. With Author Buzz we are able to take our love of reading while assisting those same authors by getting their books in front of millions of new faces and hands. It’s a win-win for all of us!
ENGLE: If you were a Muppet, who would you be and why?
MAZZONI: I would have to say I would be Miss Piggy. Miss Piggy is a Diva and I love to dress nice, wear nice shoes and love my makeup. Miss Piggy is tough and sweet. I am probably sweeter, but I can be tough when needed.
If you found this blog helpful, consider purchasing a copy of my book.